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Our History

"The aroma of fresh baked bread coming from Benson’s Bakery strikes a wonderful
memory walking in downtown Athens, Georgia."

Founder W. Howard Benson

Founded by W. Howard Benson in the picturesque foothills of Northeast Georgia, Benson's, Inc. has been a supplier of quality bakery products since 1918. The owner and Chief Executive, Larry Benson is the grandson of the company’s founder, and continues to guide the organization, with a reputation of quality products that provide value and service to our customers.

Mr. H.E. Benson & Founder W. Howard Benson

Beginning as a bread baker, we added a Fruit Cake line in the early 1950's and became well known for our quality Fruit Cakes, distributed throughout the nation from our family bakery in Bogart, GA. It was H.E. Benson, second generation of Benson's, who put the bakery in the fruit cake business.

As a member of the Athens, Georgia, Jaycees in 1953, he filled a need for the club to have a product they could sell to raise funds. It worked in Athens and he believed it could work in other communities as well. As the Benson's Fruit Cake became popular with consumers throughout the United States, opportunities arose to make them available in the retail market.

Ed Benson

Benson's now produces a wide variety of branded and private label fruit cake formulas, shapes, and sizes for grocery and retail chains nationwide.

While fruit cake was our mainstay for many years, Benson’s Product Line has expanded to Angel Food Cakes, Crème Cakes and Pound Cakes on a national level.

Larry Benson

We provide our customers a custom designed thaw and sell program providing the quality and consistency difficult to achieve in the labor challenged in-store bakery.

We welcome opportunities to discuss our capabilities and products with you.